About Us


Our Mission

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility-not just in the world of beauty, but around the world.

History of O'Briens

The O'Briens have been in the cosmetology business for over 60 years. The O’Briens opened the O'Briens Training School of Cosmetology in 1964, now known as O'Briens Aveda Institute. The company has seen many of its graduates continue to work as stylists, instructors, platform artists, school recruiters, human resource directors, sales managers, district managers, and even in accounting positions within the company. Many graduates have become loyal employees for a number of years, enjoying the benefits of an established company. 

Our Aveda Salons are Concept Salons, each founded on the common mission of caring for you and caring for our world around us. Our salon/spa teams are trained to serve your every need and expertly care for you. During your time with us, you'll enjoy Aveda Rituals that will relax and transport you, such as: a cup of AVEDA Comforting Tea™; a warm, aromatic towel; a sensory journey with Elemental NatureTM aromas to enliven the senses; a stress-relieving scalp, neck and shoulders massage; a luxurious hand massage; makeup finishing touch or a Pure-Fume application to remind you of your salon/spa experience!

We're proud of the loyalty and social consciousness we inspire.
And you can be a part of it too! Join our team.


Community Involvement

Community involvement is important to us. We take every opportunity to give back to our community. If you or someone you know would like to request a donation or discuss a trade opportunity contact our Business Office at 802.658.9469.

1983 Newspaper

Burlington Free Press, 1983